LOGOS

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The following websites feature logos and logotypes I've designed:

• Gourmet Walks
• Northeast Center for Holistic Medicine
• Gondola di Venezia
• Marvelous Manhattan Tours
• Stacy Moore & Associates
• Naturopathic Clinic of Concord
• Armstrong & Aichele
• Ben Baldwin & the Big Note
• Atlas Stoneworks
• Princess Cornflower
• Moment Point Press
• Cider Mill of Groton
• LifeChange

The following drafts/series will give you an idea of my design process, and how a design can shift from one iteration to the next, based on input from the client.

• Footbridge Arts [GIF] [PDF]
• Second Wind Water Systems - GIFs [1] [2] [3]
• Hitchcock Staffing [1] [2] [3] [final]
• MoistureDM [GIF]
• Naturopathic Clinic of Concord [GIF]
• Little Guys' Ties - GIFs [1] [2] [3] [4] [5]
• Little Guys' Ties - PDFs [1] [2] [3] [4] [5]
• Alewife - PDFs [1] [2] [3] [4]
• Compedia [PDF]
• Ditech - PDFs [1] [2] [3] [4]
• NetworkersNET [PDF]
• Newcastle [PDF]
• Silverback [PDF]
• Randall Publicity [GIF] [PDF]

Some Frequently Asked Questions

Q: How long will it take to design a logo?

A: It depends both on how much you know what you're looking for, and how quickly I can create something that matches what you're looking for. I've designed some logos in minutes, and others have taken hours.

Q: Would you show me different designs and I pick one? How does that work?

A: Generally I'd spend up to an hour coming up with a first set of ideas, which you would then review, guiding me as to which are the promising versions and discarding the others.

We can easily do this back & forth via phone and email, or in person at my office in New York City. Again, there are many variables, but we could possibly come up with a logo in an hour -- I've been able to do that many times with other clients.

Miscellaneous Thoughts

My approach to designing a logotype is to use a distinctive graphic element as an anchor, combined with one or two distinctive typefaces, and perhaps a secondary, less prominent graphic element.

I believe that the key to a good logo is that it work when it's all in black (or another single color), and at a small size. It should grab your attention and hold it without the aid of colors, 3-D effects, or large size. This will ensure that it works well even on a single-color business card, or a black-and-white fax.

When designing a logotype for the Web, it's also important to consider that the resolution of a computer screen is much lower than that of the printed page, which means that fine or faint elements don't work well on screen.

Once we've established a logo that works in its plain form, we can carefully add one or more of the following: colors/tints, backgrounds, outlines/glows, drop shadows or embossing. They key is to refine the logo and give it a snappy style, but without overwhelming it with too much "eye candy."