FAQ > PUBLICIZING YOUR SITE
If a tree falls in the forest and nobody is there to hear it, does it make a sound? If a website goes up on the Internet, and no one visits it, is it really there? If you build it, will they come?
Just because you have a website doesn't mean that people are going to find it; it's important to do everything you can to drive people to your site. Please consider the following suggestions, depending on their relevance to your site and target audience.
THE SITE ITSELF
- well-written content, densely populated with important keywords and phrases
- descriptive page titles (appears in the top border of a browser window)
- comprehensive meta tags (description & keywords)
- ALT tags for images used on the site
ONLINE METHODS
- reciprocal links with other websites
- email to existing and prospective customers
- free search engine submissions
- paid search engine submissions
- listing with local/regional/thematic directories
- advertisements on other websites
- Google AdWords
- webrings
- newsgroup postings
CONVENTIONAL METHODS
- outgoing phone message
- letterhead & business card
- T-shirts, stickers, pens, mugs, notepads
- vehicle & building signage
- postcard mailing
- brochure
- newsletter
- table tents
- Chamber of Commerce
- press release
- public-service newspaper article
- newspaper & magazine advertisements
- word-of-mouth
